Who I Am

Hi, I'm Irina Liechti—the founder of Kay Studio Co and a passionate long distance runner based in sunny Valencia. I work remotely with German and English speaking clients all over the world.

At Kay Studio Co, we craft minimalist, modern branding for small businesses with big ambitions. Since 2017, we've been helping passionate founders build clean, distinctive identities.

My process is all about connection, getting to the heart of who you are and what you stand for so that every logo, colour palette, and font choice feels authentically yours and attracts your ideal audience.

Whether it's a full visual identity or a custom Squarespace website, I build strategic systems that are as functional as they are beautiful. My design style is clean and purposeful—crafted to speak directly to your ideal audience and make your brand unforgettable.

Because great design isn't just about looking good—it's about connecting deeply. Let's create something powerful together.