Portfolio
Bronze Theory Tanning Studio
Redefining the Glow: A Luxury Brand Identity for Bronze Theory
The tanning industry often leans on predictable tropical motifs. Bronze Theory wanted to transcend these conventions and establish itself as a modern confidence-building ritual. Our challenge: create a brand that feels like a luxury beauty edit, not a seasonal service.
The identity is built on editorial restraint. A sculptural, high-contrast serif wordmark acts as a permanent fixture of elegance. It’s balanced by a minimalist type system and a warm, sun-touched neutral palette that whispers sophistication. Every touchpoint, from digital presence to in-studio signage, carries this calm, cohesive confidence.
This is branding as elevated experience. Bronze Theory now stands apart—not as a tanning studio, but as a destination for intentional self-care.
Designed independently in 2025, this project reflects Kay Studio Co’s approach to branding: strategic, minimal, and built for longevity.
Role: Brand Strategy, Visual Identity, Logo Design
Designer: Irina, Kay Studio Co
Year: 2025
Ophelia Brow Artist
The Architecture of Beauty: A Brand Identity for Ophelia
In the age of overly styled, trend-driven beauty, how does an artist known for quiet precision stand out? For Ophelia, a brow specialist of exceptional skill, the answer was not to shout, but to build an enduring world of calm confidence.
This identity is a study in restraint and intention. The foundational high-contrast serif is a precise instrument—its elegant letterforms signaling expertise. It’s balanced by a clean typographic system and a whisper-quiet neutral palette that exudes a curated, editorial calm. The composition is minimal by design, ensuring the spotlight remains on Ophelia’s artistry and the client’s transformation.
The result is more than a logo. It’s a cohesive brand ecosystem that positions Ophelia not as a service provider, but as the definitive destination for considered, detail-driven beauty.
Role: Brand Strategy, Visual Identity, Logo Design
Designer: Irina, Kay Studio Co
Year: 2025
Alchemē Spa Collective
Alchemē Spa Collective: Branding a New Category of Wellness
Modern self-care has evolved beyond isolated treatments. Alchemē Spa Collective was founded on a more profound vision: wellness as a shared, restorative ritual. Our challenge was to create a visual language for this new category—one that felt less like a transactional space and more like a grounded, intentional community.
The identity is built on the principle of quiet transformation. A bespoke serif wordmark, with its balanced letterforms, acts as an anchor of calm. It’s enveloped by a soft, earthen colour palette and a meticulously scaled typographic system that together evoke a sense of sanctuary. Every detail—from custom iconography to spatial graphics—is designed to feel serene and continuous, inviting guests into a cohesive experience from first touchpoint to final moment of rest.
The result is a brand that doesn’t just announce a spa, but cultivates an atmosphere. Alchemē is now positioned as a destination for collective restoration, where the environment itself is part of the healing ritual.
Role: Brand Strategy, Visual Identity, Logo Design
Designer: Irina, Kay Studio Co
Year: 2025